Category: Occasions

Actions Speak Louder than Words on Valentines Day

February 11, 2013 | By | Add a Comment

Valentine’s day is just around the corner and every business on the planet, from dog-grooming to dry-cleaning, is marketing some form of promotional offer. And why not? Businesses need to make money and they need to be ever-more creative in order to stand out from the crowd, beat their competitors and attract valuable customers.

Actions speak louder than words on Valentines Day

Is Valentine’s day a scam? If this question is really asking if Valentine’s day was contrived purely for the purposes of making money then the answer is definitely no. Contrary to popular belief Valentine’s day was not invented by greetings card manufacturers, although they do derive a lot of revenue from the occasion. February the 14th first became St. Valentine’s day in 498 AD when Pope Gelasius made it a church sanctioned holiday. But there is much uncertainty and mystery relating to St. Valentine and why this particular saints day should be associated with love.

Very much like Christmas, Easter and many other religion-related public holidays, commerce has turned St. Valentine’s day into big business. In 2012 it was estimated that Americans would spend almost $15 billion on romantic gifts, nights out, special trips and treats for their loved ones over the Valentines weekend. Valentine’s day can clearly be a massive earner if you have the right product and promotion.

However, it is not compulsory to join in. If you, like me, are as tight as a gnat’s chuff you will find other ways to express your love, fondness or sexual desire for your partner. For example, you might simply do a few things around the home that you normally leave for them to attend too, like stacking the dishwasher, walking the dog or retrieving the children from school. Or why not think of those irritating little habits that we all have and try to curb them, at least for one day.

This is my cheapskate approach to the occasion so I shall be attempting not to fart at the breakfast table and refraining from plucking my nose hairs while watching television in the evening, both of which irritate the hell out of Mrs Surgeon. But things will be back to normal the following day so that she really appreciates the effort that I made.