carThe Nurse has been watching a lot of telly recently. And she’s been amazed by the sheer choice of products available for consumers to choose from.

She’s wondering whether there’s a connection between all this choice and climate change?

Here are two off the cuff examples. Do we really need:

  • hundreds of different kinds of shampoos, conditioners and hair products?
  • countless different car marques?

Viewed objectively, all this choice seems pointless. But is it also immoral, damaging to our environment?

Back in the olden days The Nurse remembers having a choice of just a few shampoo brands. After all, despite what manufacturers claim, shampoo is just shampoo. However much they fiddle with the formula, it does the same job. The ’science bit’ is all bollocks. 

The same goes for cars.

A car’s job is to get you from a to b. As such you either need a big one, a medium one or a small one. In a sensible world that’d be your choice. 

As it is, the core function of cars is the last thing manufacturers use to sell their vehicles. Instead they focus on empty, glib things like ego, taste, wealth, status, lifestyle and - whether you’re male or female - how big you want people to think your dick is. Figuratively speaking.

The Nurse wonders how far and how fast  our collective carbon footprint would drop if there was simply less choice across a whole load of core product sectors.   

The only problem is that having less stuff means fewer people are employed making stuff.  But surely we can’t carry on consuming all this rubbish like there’s no tomorrow?

The Nurse dreams of a simpler world where consumer priorities make sense in the context of the global climate issues we all face.

Boring? Probably. But she’d rather be bored on the moral high ground than have her ego stroked while the planet fries.