The Nurse takes on a freelance copywriter
Website copywriting isn’t as easy as it looks!
The Nurse has always believed that she can turn her formidably capable hand to almost anything. After all, she taught herself trepanning from scratch. Painstaking practice, as well as giving herself permission to make mistakes in the interest of medical advancement, have been instrumental in her success as an amateur brain surgeon.
Shame she got caught, really. All that good work down the drain. And there are very few surgical opportunities here in Solitary. They keep too good an eye on her.
But all’s not lost. She has secreted a laptop about her person (don’t even ask) and, thanks to the marvels of t’internet, The Nurse can set up small businesses easily, quickly and cheaply all by herself. As a result of her furtive endeavours a flotilla of little DIY brain surgery equipment and services websites have been springing up, fresh and keen, from her cell.
But what’s going on? She isn’t selling a thing and she’s had no enquiries!
Posting a query on her favourite forum, The Nurse was astonished to find that the reason nobody was buying from her was that nobody understood what she was selling and why they should buy it.
As far as she was concerned she was communicating her message perfectly. She’d used her considerable knowledge and technical expertise and had gone on, at enormous length, about her products’ features. Packed with juicy jargon. Lots of nitty gritty stuff. And a great, long, satisfying biographical ‘about The Nurse’ page. Lovely.
Or was it?
On second thoughts she supposed it did go on a bit. And it wasn’t clear. In fact, looked at objectively with her gimlet eye, her website content was total bollocks.
If nothing else, The Nurse is big and ugly enough to admit when she’s made a booboo. Acknowledging when you’re out of your depth is a strength. While she can trepan with the best of ‘em, drilling holes in unsuspecting people’s skulls willy nilly with neither fear nor hestitation, a copywriter and editor she isn’t.
A thorough search on Google for a good freelancer using ’copywriting brighton’ and ‘copywriter brighton’ delivered The Nurse straight to a suitable freelance copywriter and editor. One that wasn’t squeamish… after all, DIY guerilla trepanning ain’t for the faint hearted.
A week or so later, the job’s done. The Nurse’s three websites, edited to perfection, are now pulling in enquiries and sales from fellow amateur brain surgeons and kitchen implement trepanning fans the world over. She highly recommends both the skills and gore-tolerance levels of Kate Naylor, Brighton based freelance copywriter and editor. The Nurse found her at this copywriting website.
The lesson: You’d never trepan a victim without at least a couple of trial runs, even if you just use a few commonly-available household objects as instruments. The same goes for copywriting. Unless you’re a copywriter, don’t write copy!
